The Nature Conservancy MN
The Nature Conservancy of Minnesota was looking for a solution to bring awareness to the quality of water in Minnesota's headwaters. The main tagline behind the campaign was "Clean water starts here" which conveys the message that we are responsible for our water quality here and the water that continues down the Mississippi. The "water heads" were meant to be eye catching and show how important water is to Minnesotans' outdoor lifestyles and well being.